A Moroccan SME,
serving industry since 1989.
Founded in Casablanca by Rafael AZOGUI, TOP NEGOCE has more than 40 collaborators and over 50 years of know-how in the distribution of chemical products for 21 industrial sectors.
A chemistry partner recognized nationally and internationally.
With more than 50 years of know-how, TOP Negoce is one of the leaders in its field — the distribution of chemical products for all industries.
It is one of the rare Moroccan companies certified ISO and OHSAS by VERITAS, approved by ONSSA, and categorized in customs (AEO status — customs simplifications).
TOP Negoce was recently ranked among the top 300 Moroccan SMEs across all sectors. It is also currently categorized in customs.
Our advantages
- Quality
- Price
- Proximity
- Safety
- Flexibility
Thanks to our competitive advantages, the majority of large Moroccan groups are customers of ours and benefit from the proximity, flexibility, and security of our supplies. With an integrated, personalized approach in terms of price levels, storage formulas, and delivery, we provide solutions tailored to our clients' needs and cultivate a spirit of partnership founded on listening and dialogue.
We offer a wide range of chemical products and specialize in: Chemical Industries, Agro-food Industries, Paints / Inks / Varnishes, Animal Feed, Textile, Detergents and Surfactants, Leather Industries, Water Treatment, BTP & Construction, Drilling and Lubricants, Plastic, Rubber, Cosmetics.
Download our TOP NEGOCE brochure.
Get all the information about our company in a single PDF: activities, markets, services, certifications, and contact details.
Expertise is our second name.
TOP Negoce — a distribution specialist that meets your expectations.
At TOP Negoce, expertise is our second name and efficiency is one of our greatest pillars. That's why our approach to the chemical distribution market is breathing new life into the industry.
We tackle challenges and changes in an entrepreneurial manner, with an innovative and insightful vision. We regularly engage with our clients and partners to develop new methods that create momentum in the market. Our teams of experts are the best in their fields, with deep knowledge of today's market. We anticipate changes quickly and constantly seek new methods to update every aspect of TOP Negoce's chemical distribution.
This aspect of our business is reflected in the new look of our website and our new brand strategy. But more than that, it's reflected in the way we work with you: TOP Negoce thinks of you and looks for solutions to satisfy you every day.
Three pillars that guide our approach.
Knowledge · Focus area · Managerial
TOP Negoce continues to improve and develop its services. Our values guide how we do things and determine the ways in which we can add value to our clients and partners.
Knowledge
At TOP Negoce, we quickly realized that it is specialized knowledge that makes all the difference with our competitors. A deep understanding of our markets, excellent technical expertise in products and their applications, and the opportunity to combine all of this with commercial know-how and over 40 years of experience, allow us today to add value to all our commercial relationships.
Focus area
TOP Negoce works every day to serve our selected market sectors.
- Chemical industries
- Agro-food industries
- Paints / Inks / Varnishes
- Animal feed
- Textile industries
- Detergents and surfactants
- Leather industries
- Water treatment
- BTP & Construction
- Drilling additives and lubricants
- Pools and spas
- Mines and smelters
- Soluble fertilizer
- Pulp and paper
- Metal galvanization
- Candle
- Cosmetics
- Rubber and plastic
- Pharmaceutical industry
This specialization allows us to develop the best quality of advice and service for our clients and partners, at both national and international levels.
Managerial
Within TOP Negoce, we encourage flexibility, efficiency, motivation, and speed to create value for our clients and partners. Our enthusiasm is evident at all levels — from the rapid and strategic development of our company, to significant investment in systems, the expertise of our team, and our willingness to adopt new raw materials and innovative technologies.
From 3 people in 1989 to a structured SME.
Founded
TOP NEGOCE founded by Rafael AZOGUI on Boulevard Mohamed V in Casablanca. Starting headcount: 3 people. Activity: trade, import and export of chemical products.
Aïn Sebâa warehouse
Acquisition of a warehouse in the Aïn Sebâa industrial zone — increased storage capacity. Integration of M. AZOGUI (son) into the family business, after engineering training and experience in consulting and finance in Europe.
Structuring
The company structures itself into services and hires more experienced staff or staff with educational backgrounds matching the requirements of the positions.
Quality approach
Management formally commits to a quality approach.
ISO 9001 v2000
First ISO 9001 v2000 certification by Bureau Veritas. Extension of buildings to increase storage capacity. Integration of the transit function for better customs clearance responsiveness.
Top 300 Moroccan SMEs
TOP NEGOCE ranked among the 300 best SMEs in Morocco by ESSOR Magazine — 250th place.
Deputy management
Arrival of Valérie OHANA as Deputy Director, in charge of strengthening and reorganizing the commercial team.
ISO 9001 v2008 + OHSAS
ISO 9001 v2008 renewal. OHSAS 18001 certification. Launch of the e-commerce project. Purchase of land for a new warehouse.
10 M MAD capital
New web-marketing strategy and website redesign. Increase in share capital from 6 to 10 million dirhams.
A quality approach audited since 2007.
TOP NEGOCE's general policy is structured around the following axes:
- Putting the client at the center of our concerns by adapting to market changes
- Increasing market share
- Maintaining and improving profitability while increasing the satisfaction of all stakeholders (clients, owners, and staff)
- Respect for legal, regulatory, and other requirements
- Promoting a healthy work environment focused on preventing risks to health
- Communicating the required information to workers so they can carry out their work safely and protect their health
- Annual update of objectives and performance indicators
These major axes of the general policy form the foundation of TOP NEGOCE's QHSE policy, which is based on the following orientations:
Client satisfaction through:
- Respect for their requirements, including legal and regulatory requirements
- Strengthening listening methods and measuring their satisfaction
- Handling and fair treatment of their claims
Strengthening competitiveness through:
- Continuous improvement of our quality management system
- Proposing a wide range of products with an optimal quality/price ratio
- Development of our operational rigor in maintaining and improving performance
- Adequacy of purchasing requirements specified to suppliers
Human resource development through:
- Providing training, assistance, and supervision to workers to ensure that each one has the knowledge and skills needed to perform their work safely
- Motivation and encouragement of initiative
- Transmission and sharing of know-how
Over 40 enthusiasts in the chemical sector.
We are proud of our team, which brings together more than 40 enthusiasts in the chemical sector. They combine expertise and experience, and work together to achieve our objectives.
At TOP Negoce, our technical and sales support teams — backed by unique integrated procurement and distribution systems — can help you increase quality while reducing costs.
Visit our Team Building gallery to discover our team.
At TOP Negoce, we regularly strengthen team cohesion and work every day to maintain a favorable and productive working environment.
Through gaming activities, experiential training, sports, cultural, artistic, or creative activities, the values of TOP Negoce are transmitted. Team building promotes stress management, cohesion, and team spirit.
Our team building activities are largely a response to several problems most employees can encounter in their professional lives:
- Team problems
- Stress management
- The need for interpersonal communication
- Integration of new employees
TOP Negoce encourages spirit of initiative, improvement of collective decision-making, and adherence to corporate culture. It is also a response to certain needs such as: knowing others and their needs, team cohesion, solidarity between employees.
Visit our Team Building gallery for more photos.